For awareness, KSACS turns to social media
M K Sunil Kumar, TNN Jul 2, 2012, 04.15AM IST
KOCHI: In its efforts to spread awareness against AIDS, the Kerala State AIDS Control Society (KSACS) is planning to take the message on to social networking sites. KSACS has invited firms to design pages to suit social networking sites which will act as a platform for creating awareness about the health issue as well as to share suggestions to reach out to new target groups.
Earlier KSACS was focusing on sex workers, long-distance truck drivers, homosexuals and drug addicts. Now there is shift in target groups. "With those from upper strata of the society becoming new target groups, we have to change the mode of our awareness campaigns. Social networking sites will be a better platform to interact with the new target groups as most of them are active on such sites," said Dr Nitha, joint director, blood safety, KSACS.
KSACS wants to focus on safe methods of sexual intercourse. "Many house boat operators in the state have a list of 20 to 40 women who are willing to offer their 'services'. These women are available at a phone call and are paid well," sources in the tourism sector told TOI.
KSACS is, however, finding it difficult to reach these target groups. There are also plans to seek the support from other departments, including tourism, police, education and social welfare.
KSACS has plans to use voluntary blood donors to fight against AIDS. "We are trying to promote voluntary blood donation on a large-scale,"Vijayan said. Organizations such fans associations of actors also will be involved in the blood donation drive.
© 2012 Bennett, Coleman & Co. Ltd. All rights reserved
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