Re: [KeralaAIDS] KSACS boards public transport

 

Dear all,

Good news indeed.

This new venture  would definitely be contributing much in the efforts to convey the messages to the targeted audience.

But the statement " This is the first time we would be engaging the public transport system to spread the message against HIV" is not correct. This media was used by KSACS effectively way back in the early years of 2000 when Mr. Joe Joseph was the IEC Officer of KSACS.

During the period, auto rickshaws plying in cities like Trivandrum (back panel of Auto rickshaw), KSRTC buses(inside, etc back side and side-panels, long distance trucks etc were used very effectively. I remember that KSACS  could persuade Transport Commissioner to issue directives for this also.

Any way wishing success to the effort.

--
KP KRISHNA KUMAR
TC 13/ 1900(3)- ASWATHY

KOICKAL LANE

KUMARAPURAM

MEDICAL COLLEGE POST 

TRIVANDRUM

KERALA-695011

On Tue, May 14, 2013 at 6:01 AM, Media Monitor KeralaAIDS@gmail.com> wrote:

 

Public transport to drive campaign against HIV

G Rajiv, TNN | May 13, 2013

THIRUVANANTHAPURAM: The influx of migrant labourers in the state has made the Kerala State Aids Control Society (KSACS) think of boarding the public transport system to spread awareness on HIV.

To begin with, 150 buses operated both by the government and private players in Palakkad, Thrissur and Pathanamthitta districts would run the campaign against HIV. The KSACS selected the three districts to rollout the first phase of the awareness drive due to the high prevalence of HIV.

"This is the first time we would be engaging the public transport system to spread the message against HIV,'' said a KSACS official.

The 150 buses would be carrying messages by actor Mohanlal, the brand ambassador of the society. "The messages will be in different languages so it will help educate people from outside the state,'' said the official.

He added that the society would enter into a six-month contract with bus operators in the three districts, and would be extended after reviewing its impact. The KSACS would later extend the campaign in phases to other districts.

A sexual health intervention project being carried out in seven districts, and the preliminary findings have revealed high-risk groups among migrant labourers.

As many as 11 cases were found positive in Kasaragod alone a year ago. The finding acted as an eye-opener and authorities have been mulling over conducting an exhaustive study and screening of migrants to bring out the real picture.

"The migrants' level of awareness should be improved. We are finding it difficult to reach out to them due to language barriers. Hence we hope that this new mode of campaign could bridge the gap,'' said the official.

The KSACS has also initiated talks with the southern railway to replicate the same on trains plying in the state. The society has already been running a campaign on blood donation on trains.

Besides buses and trains, the KSACS also has plans to use government establishments in the state to spread awareness on HIV.

http://timesofindia.indiatimes.com/city/thiruvananthapuram/Public-transport-to-drive-campaign-against-HIV/articleshow/20022163.cms

Copyright © 2013 Bennett, Coleman Co. Ltd. 

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